Shoemaker Scales the Great Wall of China

May 9, 2005

"Ms. Abbruzzese doesn't have children, so she kicked around her ideas with her siblings and tried prototypes of her designs on her nieces. She envisioned the same market niche that Target has mined so well: inspired design at a mid-market price. She admired some European designs, not cutesy, but stylish and fun, and able to withstand a day of hard play. She called her concept Morgan & Milo, and she began sketching out designs and brochures."